Director of Marketing
General Responsibilities
- Lead individual, weekly team, and offsite meetings to generate ideas and plans to drive Severalnines growth
- Act as primary Marketing project manager, overseeing major initiatives and projects to ensure efficiency and that they are completed on time and on budget
- Act as liaison to the Sales Team to drive alignment and provide marketing support for our sales reps and customers.
- Manage the overall Marketing budget
- Plan and represent both online and at events
- Create templates and processes to enable the marketing team and extended teams to be more efficient in crafting content or executing projects
Product Marketing, Messaging & Research
- Primary manager of marketing campaigns creating documents, scheduling meetings, creating and maintaining the monthly marketing calendar.
- Collaborate with the product development team and sales team to develop product positioning and messaging that resonates with our target buyer personas.
- Help with writing and reviewing content for companies’ web properties
- Creates the positioning and launch content for Product releases
- Drive Partnership Marketing efforts
- Drive the creation of new company messaging and maintain & update existing messaging as needed
- Perform market research. Take market trend information and make recommendations on new functionalities to improve or be included in Severalnines products
- Create and Maintain Paid Search and other Paid Advertising Programs
- Social Media Marketing strategy and posting. Create shareable content appropriate for specific networks to spread both our brand and our content.
Content & Email Marketing
- Develop the companies content strategy to ensure that we are attracting the right type of users for our products
- Write non-technical blogs, web pages, case studies and other content as requested
- Oversee Search Engine Optimization (SEO) efforts and lead any related projects or initiatives
- Craft and manage guest writer / thought leader programs to utilize outside resources to create new and engaging content for the website
- Work with our content team to help distribute content that educates and entertains our audience and supports marketing goals.
- Oversee overall email content strategy including the crafting of email communications such as product emails, patch release emails, newsletters, drip program content, and any other marketing communications
Media & Analyst Relations
- Connect with online technology publications to aggregate our content and place stories about company news and other initiatives.
- Craft press releases and submit manually or through online distribution systems
- Craft & Maintain Analyst Presentations and coordinate Analyst activities
- Identify and Oversee submissions for awards programs
Analytics & Reporting
- Create analytics reports and presentations as requested
- Track, measure, and analyze all assigned initiatives to report on ROI
- Ensure that projects and activities map with company OKRs where relevant
Required Skills
- Writes & Speaks English fluently
- Comfortable speaking publicly
- Strategic-minded, able to interpret data and turn it into plans
Previous Work Requirements
- 5-7 Years of Marketing Experience
- Has lead a Marketing team and has experience developing growth strategies
- Ideal candidate would have previous experience with IT software
- Ideal candidate would have previous experience presenting at conferences
- Ideal candidate would have previous experience editing content
- Ideal candidate would have experience with SalesForce and Pardot
- Open source database knowledge a plus
- Drupal/Wordpress Experience a plus
Educational Requirements
- College degree in IT, Computer Science, Data Management, Marketing or possess 5-7 years relevant experience
- Technical Certifications a plus
Job Details
- Full time
- Work from home
- Availability to do meetings in US (EST) hours
Apply through the link: https://www.outsourcingtoisrael.com/job-board/#!/314a189c-40ae-4ce8-813a-47a6d32b1ebe/detail
