Responsible for planning, developing, and executing all Asia region marketing plans alongside the distributors (regional and per market).
Find the key objectives and goals per market and build a plan to achieve them.
Responsible for analyzing and finding growth opportunities for the brand in the markets.
The primary point of contact for the market in all marketing-related topics.
Strategic Product Development Leadership: Developing and executing a forward-looking, data-driven product development strategy. Identify emerging market trends, consumer behaviors, and competitive dynamics to formulate innovative product development initiatives. Collaborate with the relevant global teams, leveraging market research and competitor analyses to inform innovative initiatives. Oversee the entire product lifecycle.
Keep track of current sales status and objectives for the markets.
Responsible for all new product launches – plans and execution for the Asian region.
Identify trends and concerns to bring relevant innovation for product and marketing in the region.
Keep track of main competitors within the region.
Develop marketing materials to support launches and other initiatives compatible with Asian consumers’ concerns and mentality.
Align with all other departments and make sure they are ready to support the launches and initiatives for the market and are in the know on all the marketing initiatives.
Ongoing daily communications with distributors regarding marketing matters (feedback, support, promotions, products, salon programs, campaigns).
Work closely with the design team and the distributors to approve all localization and development of new assets (translation and layout).
Customize POS materials for existing or new launches based on market needs.
Work with the graphic design team to customize branding for top accounts.
Work with the retail design manager to build customized planograms for the markets.
Manage the marketing budget for the region.
Work with the global marketing team and advocate for the Asia region’s needs with all programs, developments, and plans.
Be the lead manager for specific launches and programs defined by the Senior Manager/Director.
Cross-functional collaboration with all departments to establish focuses to create a full 360 campaign and ignite all the factors that contribute.
Prepare and conduct presentations to the distributors, their teams, and internal departments.
Monitor the success of launches, promotions, and programs and recommend actions based on this analysis.
Build strategic relationships and partner with key industry players, agencies, and vendors in the region.
Maintain market research database by identifying and assembling marketing information.
Desired Skills & Abilities:
Minimum of five years of similar experience in International CPG brand marketing (cosmetics is an advantage).
A good understanding of Asian culture and trends is a strong advantage.
Fluent in English – written and verbal.
Experience working with Asian countries is a strong advantage.
Professional haircare experience is an advantage.
Bachelor’s degree in communications or marketing.
Proven experience managing marketing budgets.
Experience working on digital marketing is an advantage.
Experience planning strategic marketing plans for international countries: product launches, promotions, and programs.
Experience analyzing and developing new products for specific market needs.
Flexibility to travel and work extra hours as needed.
Characteristics:
Project Management: Operational with strong attention to detail and time-management skills. Able to multi-task.
Independently and proactively identifies priorities, takes action, and keeps relevant parties involved and informed.
Analytical: Able to identify both current and emerging issues and take corrective actions.
Fosters effective relationships, demonstrates an inclusive work style, and works as part of a team at all levels within the organization.
Creative thinker and capable of finding out-of-the-box solutions.
Curious about other cultures.
Strong communication skills to establish a productive work relationship with partners in Asian markets.
