JNS
"The more security stability increases, the more tourists will come,” said Dani Shahar, director-general of the Israel Ministry of Tourism.
Dani Shahar, director-general of the Israel Ministry of Tourism, opened the Israeli pavilion at the ITB fair this week in the company of tourism industry executives and Israel’s Ambassador to Germany, Ron Prosor.
The three-day tourism exhibition is expected to host as many as 5,000 representatives from 180 countries and welcome some 100,000 tourism professionals, decision-makers and journalists worldwide.
Sharar is scheduled to hold meetings with tour operators, airlines, travel agents and local media, focusing on target audiences with ties to Israel.
“The more security stability increases, the more tourists will come,” Shahar said. “This is based on our experience from past crises.”
Ron Prosor, Israel’s ambassador to Germany, cuts the ribbon for the opening of the Israeli pavilion at the ITB fair in Berlin with Dani Shahar (right), director-general of the Israel Ministry of Tourism, March 2025. Photo by Boaz Arad.
The Israeli pavilion features incoming tour operators, hoteliers, airlines and more. Visitors will have the chance to taste wine, experience a virtual journey through Israel using Augmented Reality technology and get the chance to win a vacation package to Israel.
“Israel is an attractive destination with tourism gems that cannot be found anywhere else,” said Shahar. “From our connections with global business partners and the surveys we have conducted, we see growing interest and a willingness to return to visit as the situation improves.”
