We are a leading ERP software vendor with over 10,000 ERP customers globally.
The Product Marketing Manager will be responsible for defining and executing company’s products’ go-to-market and value proposition, and translating product capabilities into tangible benefits. As the Product Marketing Manager, you will be expected to be a thought leader in the ERP domain, develop a thorough understanding of our competitors (e.g. their current offering and future plans), and be a source of knowledge for ERP industry market trends. You will work closely with the Product Management, Sales, and Marketing teams to develop the right messaging for our products, create collateral, and launch new product releases and new modules to the market.
Responsibilities:
• Research and understand market dynamics and trends, as well as customer needs/requirements
• Research and understand the ERP landscape and competitors’ offerings in the different regions/markets where Company operates; work closely with the Sales teams to create battle cards and messaging documents for key competitors
• Build product and specific module messaging based on market and competitive insights
• Develop product stories for research firms/industry analysts, including pitching
• Provide insights and work closely with the Product Management team to define directions for product roadmap
• Prepare product-related collaterals, including presentations, brochures, and promotional videos
• Be able to demonstrate the product and workflows
• Work with the Marketing teams to create campaigns promoting our products, and generating demand both among existing (upsell) customers, and new leads
Required Skills & Expertise:
• Minimum 5 years’ experience in B2B product marketing in the Enterprise Software industry; previous experience in the ERP market – advantage
• Combination of in-depth technological understanding with a passion for marketing
• Creative storyteller who is able to create/build the “bigger picture” supported by detailed proof points
• Multi-tasking star, who is a born leader and feels comfortable in front of different audiences
• Perfect English and Hebrew, including solid writing skills
Send CV to [email protected]
