Digital Marketing Account Manager (Virtual)

Job Description

We are looking for someone who thrives speaking with clients and helping them grow their business, is highly organized, and a great multi-tasker, who excels in a fast-paced environment, and loves to learn new things. If this describes you, and you have 5+ years of marketing experience working with client accounts, we want to hear from you to discuss joining our small and friendly team of Account Marketing Managers!

About EyeCarePro

EyeCarePro is the industry leader in providing optometric web marketing services to American and Canadian optometric practices. The company holds a unique niche in the optometric market, serving over 2,100 clients and growing. We employ a global team of Web Development, SEO, Social Media, Marketing, Sales, and Customer Support experts who conduct day-to-day business online on behalf of our clients.

Our services include creating and maintaining individualized websites, SEO, social media optimization, Google My Business page optimization, reputation management, PPC, content writing, video creation, and event planning - all for (and only for!) optometrists.

About the Role

The Marketing Manager is a key customer-facing role where the manager leads a team that serves optometry practices with a wide range of comprehensive marketing services.

The Marketing Manager role involves being proactive, strategic, and creative in the way clients are managed, as well as being responsive and accountable to their colleagues. The role also includes upsell opportunities to existing clients. The ideal candidate is a team player and a problem-solver, who is also resourceful and can think outside of the box.

Reports to: Team Lead for the Marketing Manager Team

What You’ll Do:

• Develop strong relationships with your clients, working with about 60 optometry practices at any given time.

• Be the point of contact for all of the clients’ needs, and distribute tasks to other internal teams as needed.

• Lead an engaging monthly Progress Call with each client, which includes sharing metrics and new patient leads, and planning out robust content (text and video) strategies for the website and on social media

• Develop and own the marketing strategy presented to and implemented on behalf of the client.

• Establish expertise in all facets of specialty eye care.

• Seek out opportunities for upsells and add-on services (Marketing Managers receive commissions for upsells and add-ons).

Who You Are:

• You have 4+ years of experience working in a digital marketing role.

• You have over 3+ years of client-facing experience, managing multiple accounts at the same time.

• You possess a deep understanding of digital marketing and the ability to apply that to the marketing needs of an independent optometry practice.

• Experience in a sales role is a big plus.

• You have an excellent phone presence - an extroverted and professional personality is a must.

• You have a deep understanding of SEO, Social Media, Reputation Management, and Paid Ads.

• You have experience with Google Analytics and Google Adwords.

• Website management/WordPress experience is a big plus.

• You are self-motivated, organized, and are a great communicator.

• You have a private, quiet workspace, and a computer with a fast internet connection.

• You have a BS/BA degree or 5+ years of experience in an online marketing environment.

This is a full-time, work-from-home position. North American EST hours, Sunday through Thursday.

To apply, please send your CV and cover letter to: [email protected]

Only suitable candidates will be contacted.