In-House PPC Specialist

Company:

Through the Doctorpedia platform, we provide physicians with easy-to-use publishing tools so they can create engaging articles and videos that will help educate their current patients, reach new patients, and improve medical literacy. We work with physicians and medical providers to harness the high-quality video content that we create with and for them in digital marketing campaigns to drive new patients to their practices. Physicians and institutions subscribe to our service using a SaaS style arrangement whereby they choose from a selection of packages that contain varying numbers of videos and new leads.

Responsibilities:

The right candidate will run our PPC campaigns and monitor our paid search budgets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment.

You will be working across all our websites, channels, and 5,000+ videos. You will use your skills in analyzing trends and data to develop and manage several PPC campaigns and work with internal and external stakeholders. In addition, you will be responsible for optimizing our existing campaigns.

The role offers variety, and the right candidate will be expected to balance a busy workload and meet tight deadlines.

Your role will involve:

• Creating and planning a variety of PPC campaigns and effective paid search strategies across a range of digital channels
• Overseeing existing campaigns and making recommendations on how to optimize them
• Analyzing trends and making data-driven decisions
• Monitoring budgets and overseeing search platform accounts
• Performing daily account management of PPC campaigns
• Tracking KPIs to assess performance and pinpoint issues
• Keyword research and management to optimize bids (add PPC keywords and negative keywords)
• Overseeing accounts on search platforms (e.g., Google AdWords)
• Maintaining partnerships with PPC ad platforms and vendors
• Writing engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
• Being involved in keyword selection and audience targeting
• Making creative suggestions for advert templates
• Producing detailed analysis and reports of campaigns to be presented to a range of audiences, including our executive board, advisors, and senior management
• Finding ways to reduce the risk of click fraud
• Keeping abreast of PPC and SEM trends

Skills and Experience:

Our ideal candidate will have proven experience as a PPC Specialist and be well-versed in the principles of search engine marketing (SEM), including search engine optimization (SEO.)

In addition, you will have the following skills and experience:

• A good understanding of how PPC fits into the wider area of digital marketing
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g., AdWords, Facebook) is preferred
• Working knowledge of analytics tools (e.g., Google Analytics, Facebook PPC)
• Understanding of HTML and XML is a plus
• Experience with social networking and digital marketing
• Proficiency in MS Office (particularly Excel)
• Strong analytical skills, as well as being good with numbers and data manipulation
• The ability to think creatively and strategically and develop innovative marketing strategies
• A high level of attention to detail
• Excellent writing proficiency and content creation skills
• The capability to present information effectively to a range of audiences
• Strong relationship-building and communication skills
• BSc/BA in Marketing, Digital Media, or a related field is a plus

Working Conditions

• The position requires you to work at least two days a week from our office in Ramat Beit Shemesh

Interested? We look forward to meeting you!

Send CV to [email protected]

Doctorpedia’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. Doctorpedia will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements.