PR, Influencers and Affiliate Marketing Manager

As the PR, Influencers and Affiliate Marketing Manager you’ll have to:

• Develop PR strategies and campaigns.
• Distribute press releases and promotional materials
• Build positive relationships with media and the public
• Track media coverage and follow industry trends
• Maintain existing affiliates and acquire new affiliates.
• Communicate with new and existing affiliates on a daily basis regarding upcoming promotions and optimization opportunities.
• Develop and execute influencer marketing strategies and creative campaigns
• Identify and build relationships with prominent influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.

Externally, you will be working closely with key journalists, bloggers and other media influencers, and will be required to grow and maintain your own little black book. Regularly research and source partners/influencers, create relationships and maintain a database of online and offline contacts.
As the Affiliate Manager, you’ll have to build and grow a channel of marketers to drive traffic to our website.
Recruit new affiliates, manage the onboarding process, and ensure that their audiences are aligned with our target market. You will also liaise with existing affiliates to answer their questions, address queries, and resolve any issues that they may be having.
You will deal with the day-to-day inquiries from affiliates and help them implement promotional campaigns that create sustained referral traffic.
Delivering affiliate marketing reports to the Marketing Manager.