Marketing Automation Manager

Marketing Automation Manager

As the most trusted platform for web accessibility, millions of people rely on UserWay's AI-powered accessibility solutions as the basis for comprehensive compliance and a truly accessible user experience. We empower anyone — from the small website owner to the enterprise business leader — to attain compliance and accessibility for their digital experiences online.

What you have:

1. Strong business acumen
2. Tech savviness
3. Project management and collaboration skills
4. Experienced setting up highly-complex workflows
5. Data-driven decision making skills

Your responsibilities:

• Build and grow email list through organic efforts.
• Ideate and execute various email marketing campaigns.
• Collaborate with team members to work on the design and copy/content.
• Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
• Run A/B tests for email campaigns and landing pages to optimize performance.
• Track campaign performance and tweak workflows accordingly.
• Ensure compliance while executing email marketing campaigns and collecting data.

Requirements

• BA, B.S. or equivalent degree.
• Proficiency in HubSpot and experience of working on email marketing campaigns, lead generation and nurturing and Google Analytics.
• Preliminary knowledge of relevant marketing areas including copywriting, social media, and user experience & user interface design.
• Top-notch verbal and written communication skills.
• Excellent project management and collaboration skills; a team player.
• Should know how to use data as fuel to drive results.
• Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus.