To apply: https://www.nbn.org.il/jobboard/job/ppc-and-affiliate-marketing-manager/
The aim of this role is to drive and maximize lead flow via paid digital marketing channels,
including but not limited to PPC, Paid Social, Programmatic Display, Affiliates, Influencers, etc.
The ideal candidate will need to demonstrate from previous roles & experience that they can
learn and produce results in multiple marketing verticals, as they will be expected to manage,
optimize and grow our current PPC campaigns while simultaneously driving leads from other
opportunities as well.
Responsibilities:
PPC
● Driving relationship with Google and other 3rd parties, for more bespoke specialist
support and access to latest marketing technology
● Reporting/Analysis – Strategy, KPI performance and budget management, campaign
execution
● Setting up paid search campaigns to optimize towards specific goals
● Applying and analyzing the performance of bid strategies
● Ongoing campaign optimisation in line with best practice and testing
● Supporting other marketing teams with their commercial goals, when required
Affiliate marketing
● Build mutually beneficial partnerships with publishers that drive leads with highest ROI
and ROAS.
● Find and recruit new publishers
● Regularly audit active publishers to ensure all materials being promoted are up to date
and effective
● Develop current publishers by working closely to tweak for best performance
Requirements:
● A solid understanding of the affiliation business and digital marketing is essential to this
role
● In depth knowledge of PPC marketing platforms (Adwords, Bing, etc. ) for performance
marketing,
● Proven experience with end-to-end ownership of Paid Search channels
● Strategic thinker – able to demonstrate how you will effectively deliver on objectives
and/or goals to management and stakeholders for approval and execution
● Excellent written and oral communication skills, including articulating thoughts and
ideas
● Accountability – see above on KPIs and execution. Regular meetings with management
to review performance and to make course corrections.
