About the Position
The Marketing Director will execute marketing plans to grow our brand and drive lead generation. The ideal candidate has in-depth and direct marketing experience in areas such as digital, design, event planning and execution, SM, video, and PR.
What You Will Do in this Role:
- Develop, implement and oversee the execution of our channel marketing activities and marketing plans.
- Manage promotional calendars and programs according to KPIs.
- Ensure marketing activity timelines and deliverables are met.
- Manage the marketing campaign and promo planning process and drive its implementation to fruition.
- Drive market engagement through our digital assets and demand generation to maximize lead conversion.
- Manage vendor relationships with our PR agency, production, branding, video and graphic design companies.
- Oversee the operation of the Company's website, social media channels, and customers’ nurturing process.
- Direct corporate communication activities including PR and case study creation.
- Work hand-in-hand with our PR agency to maximize and optimize media exposure.
- Oversee and play a hands-on role in generating valuable, educational, and relevant content for target audiences that is suitable for all marketing platforms.
- Lead F2F and virtual customer and partner events, including trade shows and webinars.
- Manage the company marketing brand and design across all marketing channels.
- Research and plan marketing initiatives to increase brand recognition and customer loyalty.
- Measure and report performance of marketing activities and attain actionable insight to grow the business.
- Manage the marketing budget and forecasting.
What You Bring to this Role:
- At least 5 years of B2B Software marketing management
- Hands-on experience with event planning and production.
- Strong knowledge of brand development.
- Solid management and execution experience with promotional campaigns.
- Direct experience in digital and social marketing technology.
- Experience collaborating with design, video and animation suppliers.
- Budget planning experience and proficiency in building reports
- Strong marketing operational and analytical skills.
- Previous experience working in English – an advantage
- Experience collaborating with PR agencies - an advantage.
Please send CVs to [email protected].
