You Are:
● You CARE about your clients and fellow employees
● You are PASSIONATE about sharing love for Israel
● HIGH LEVEL enough to lead, but DOWN TO EARTH enough to get hands dirty
● HUMBLE and always learning new models / technologies / processes
● People-person, FRIENDLY and warm. A team-player
● DETAIL ORIENTED and organized multi-tasker who can get stuff done
● Not waiting for instructions, but a driven and passionate SELF STARTER
Interested? We can’t wait to meet you!
Your High Level Strategic Responsibilities are:
● Driving and executing campaign and project revenue targets through creative and
compelling content and text that align with all Campaign and Project A to Z
Guidelines.
● Ensuring that all campaigns are using donor/purchaser/subscriber “funnel”
experience as the gold standard - taking the individual through the journey from
awareness, engagement, acquisition, and retention.
● Leading newness and compelling campaign and project strategies through
effective content/text storytelling
● Gaining influence and buy-in of content concepts by other team members and
where applicable, clients.
● Managing, directing, and growing Marketing team members
● Executing all marketing content and messaging for projects and campaigns.
Your day to day Tactical Responsibilities are:
● Hiring, onboarding, inspiring and managing marketing/content team members that
are aligned on corporate strategic initiatives that contribute to delivering profitable
revenue results for all campaigns and projects.
● Leading agenda driven weekly marketing/content team meetings to ensure
alignment, smooth and timely execution on all projects and campaigns
● Driving, growing, and delivering revenue targets using all content and marketing
tools available that are aligned with the A to Z Project/Campaign Guidelines
● Leading, participating and contributing to all relevant strategic meetings with in
house team or outside clients as our leader of content/marketing.
● Ensuring the usage of all corporate management standards - use of A to Z
Project/Campaign Planning Sheets, Post Mortem Recap Sheets, Data Reporting,
Asana Task Management, executing comprehensively and following clear direction
from management, etc
● Contributing compelling content and marketing techniques to all
Division assets (website, FB, case studies, ads, conferences)
● Taking the initiative and gaining management buy-in to optimize opportunities
and eliminate obstacles in the company's execution of projects and campaigns.
● Leading marketing/content efforts - some examples listed below.
○ Execute deployment (tests and approvals) with 3rd party publishers
○ Manage articles and blog posts to numerous WordPress websites of clients
and Israel365 initiatives
○ Provide data-driven marketing/content guidance based on analysis
○ Increase engagement on social media pages per day/week
○ Build our own brand and following and reach on
Facebook/Linkedin/Newsletter
○ Overseeing weekly and monthly email newsletters
Your Key Performance Indicators will be:
● Hard KPI’s:
○ Israel365 Corporate Revenue Results Monthly versus Target
○ Israel365 Recurring Donor, Purchaser, Subscriber Growth
● Soft KPI’s
○ Compelling, Executable, and Results Driven Execution
○ Timely Execution
○ Team Spirited
Requirements:
● Proven track record of leading digital marketing campaigns
● Experience with leading teams and clients in a constructive, effective
and positive manner.
● Cultural fluency of both Israeli, Jewish and American culture
● Familiarity with digital tools especially Mailchimp, Google Analytics
and Facebook ads.
You Are:
● You CARE about your clients and fellow employees
● You are PASSIONATE about sharing love for Israel
● HIGH LEVEL enough to lead, but DOWN TO EARTH enough to get hands dirty
● HUMBLE and always learning new
models / technologies / processes
● People-person, FRIENDLY and warm. A team-player
● DETAIL ORIENTED and organized multi-tasker who can get stuff done
● Not waiting for instructions, but a driven and passionate
SELF STARTER
Send CV to [email protected]
