What we’re looking for
The Product Marketing Director – Cyber Security will be responsible for:
Articulate the strategic “big picture”, whilst being hands-on with the finer detail of product proposition research, design, validation, analysis, delivery and management.
What you'll do
- Develop a deep understanding of the client experience, identify and fill product opportunities and gaps
- Own and define product marketing road map and go to market strategy, working in conjunction with the key stakeholders
- Build sales and marketing collateral to enable and customers to ensure smooth adoption of new product into the market
- Train and develop all stakeholders on messages, key features, stories, USPs and full STK
- Be the go-to-person for new product knowledge and market understanding, driving insight for entire marketing mix
- Conduct end to end analysis of product launches, competitor analysis, demonstrate the product
- Work with internal marketing team on tone of voice and messaging
- Develop though leadership collateral / white papers and deliver via webinars and presentations (based on user research: quantitative and qualitative methods – user interviews, data analysis & journey mapping etc)
- Generate new ideas that drive growth that will deliver value and a return on companies short and long term objectives
- Engage with stakeholders and create buy in for the product vision internally, across group and key external partners
