Torah Live Job Description for Chief Marketing Officer
Torah Live is seeking a full time Chief Marketing Officer (CMO) who will be responsible for overseeing the planning, development and execution of the organization's commercial strategy, led by sales & marketing, including customer service, advertising/branding initiatives. Reporting directly to the Chief Executive Officer, the CMO will be responsible for transitioning Torah Live towards a more self-sustaining model by building up sales and revenue streams using market research, pricing, product marketing, marketing communications, and PR. The CMO will also be responsible for defining and promoting Torah Live’s brand - both within the organization and with donors and clients.
Education Requirements
- Bachelor's degree
- An advanced degree in marketing or business (MBA) is preferred
- 10 years of well-rounded marketing or business development experience in positions of increasing responsibility- with a focus on marketing expansion
- Three to five years of experience in a business leadership role
Essential Skills
- Excellent analytical skills
- Demonstrated ability to lead and inspire a team
- Excellent communication and interpersonal skills
- Flexibility
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Entrepreneurial spirit
- Proficiency in using data analytics tools such as Mixpanel, communications tools such as Intercom, and survey platforms such as Survey Monkey
Day-to-Day Duties
- Strategize, plan and execute marketing strategies, and identify the values that define Torah Live’s brand
- Execute sales and promotion across various platforms to generate leads, subscriptions and other revenue
- Hire, build and lead the marketing and sales teams
- Plan, direct and coordinate marketing budgets in accordance with organizational goals
- Build and drive all marketing communications, advertising campaigns and public relations
- Define and execute pricing and sales promotional strategies
- Responsible for CRM: Establish and maintain strong relationships with our user community, actively engaging in conversations to understand their pain points, needs, and expectations. Leverage social media, online forums, and other channels to interact with users, gather feedback, and gauge sentiment about our products/services
- Own brand mantra: create an organizational attitude that nurtures the Torah Live brand so that it grows and becomes part of everything Torah Live does so no one can miss it
This is an Israel-based position. Salary commensurate with experience.
Your confidential resume should be sent to [email protected]
About Torah Live:
Torah Live’s mission is to show every Jewish child the sweetness and beauty of being and living as a Jew, using cutting edge, engaging video content. Torah Live uses the “language” of our generation ‐ multimedia – to capture the hearts and minds of children (and often their parents and grandparents too!) leaving them thirsty for more Torah and mitzvot. Our content has been viewed hundreds of thousands of times across the globe by both secular and religious audiences and is even featured on EL AL flights. For more information visit www.torahlive.com
